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By providing your personal information to us, either directly or via a third party, you agree to the terms of this Privacy Policy. By using our services, you consent to the collection, processing, and disclosure of your personal data as outlined below.


1. What Personal Information Do We Collect?

1.1 Information You Provide

We collect and store personal information that you provide when using Emerald Permanent Makeup (PMU) services, including:

  • Name, address, email address, and phone number.
  • Payment details, including financial and credit card information.
  • Personal details such as descriptions, photographs, and treatment records.
  • Medical history, allergies, and any previous treatments relevant to our services.

1.2 Information We Collect Automatically

When you visit our website (www.emeraldpmu.com), we may collect:

  • IP address, browser type, and operating system.
  • Site activity, including pages visited, interaction methods, and time spent on the site.
  • Technical details such as referral URLs, download errors, and page response times.

1.3 Information from Third Parties

We may receive data from:

  • Business partners, service providers, and analytics firms.
  • Payment processors, advertising networks, and search engines.
  • Other websites operated by us or affiliated services.

2. How We Use Your Information

We process your information for the following purposes:

  • To fulfil our contract with you and provide requested services.
  • To send updates about our services, promotions, and similar products.
  • To administer and improve our website, ensuring optimal functionality.
  • To personalise content, offer tailored recommendations, and deliver targeted advertising.
  • To maintain security, detect fraudulent activity, and comply with legal obligations.

3. Information Sharing and Disclosure

We may share your personal data with:

  • Affiliated Companies: Including subsidiaries and business partners.
  • Service Providers: For booking, payment processing, and IT support.
  • Advertising Networks: To provide relevant promotional content.
  • Analytics and Search Engine Providers: To enhance website performance and visibility.
  • Legal Compliance: If required to comply with legal obligations, fraud prevention, or business transactions such as acquisitions.

We do not sell, trade, or rent personal data to third parties.


4. Data Retention

We retain personal data only as long as necessary for:

  • Legal, tax, and regulatory compliance (up to 6 years for tax purposes).
  • Insurance and liability coverage (up to 7 years).
  • Research or statistical analysis (anonymised data may be used indefinitely).

You may request the deletion of your data where legally permitted.


5. Your Privacy and Data Security

We implement industry-standard security measures to protect your personal data from unauthorised access, loss, or misuse. Access is restricted to employees, contractors, and service providers bound by confidentiality agreements.

In the event of a data breach, we will notify affected individuals and relevant authorities in accordance with applicable legal requirements.


6. Updating Your Data

To ensure accuracy, we may periodically request updates to your information. If your details change, please contact us via [email protected] or the address below.


7. Changes to This Policy

We may revise this Privacy Policy at any time by updating this page. Continued use of our services indicates acceptance of the revised terms. Please check periodically for updates.


8. Contact Information

For inquiries regarding this Privacy Policy, please contact us:

Emerald Permanent Makeup
London, United Kingdom
Phone: +44 (0) 7882 193 113
Email: [email protected]

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